GAINING ACCESS TO THE $107,600,000,000+ U.S. BEER MARKET
THE TWO MAIN OPTIONS FOR ACCESSING THE U.S. BEER MARKET
PARTNER EXPORTING
This low-risk approach consists of the brewer assigning the U.S. importation and distribution rights to a U.S. partner who commits to building the brand, including management of shipping, import documentation, sales, marketing, and distribution. The brewer retains ownership and control of the brand and intellectual property. This is the most common export approach and is ideal for brewers who prefer to reinvest resources in the home market. Brewers need to have the brewing and production capacity to scale up to meet export demand. This option is profitable for brewers and requires minimal capital investment to get started.
INTERNATIONAL CONTRACT BREWING
In this model, the brewer enters into a licensing agreement with an in-market partner who works with them on opening up in the target market (finding the right contract brewer in-market, developing a sales & marketing strategy, and partnering with the right distribution partners).
The primary advantage of this model is ability to get fresh beer to market faster and the partner handles all of the permits, compliance, U.S. licensing, reporting, etc.
While the contract specifics can vary widely, the primary disadvantages to consider include substantial up-front contract brewing costs and volume commitments before any potential revenue as well as the potential for a perceived lack of authenticity (might not be considered a “Mexican craft import” if the beer is actually brewed in the United States).With the proximity of Mexico to the target markets in the United States, this model is not as attractive as it may be for craft brewers in other parts of the world looking to enter the U.S. market.
In every case, exporting or international contract brewing only makes sense for a brewer who is financially stable, has positive cash flow, and is enjoying domestic market growth.International expansion is not a good solution for breweries who are not strong at home.
Import Craft can assist you with Partner Exporting or International Contract Brewing
THE OPPORTUNITY
Exporting Mexican Craft Beer into the United States is an enormous opportunity.
While some craft brewers have seen success in exporting their beers to the United States, no one has done so at the level we envision.
Those first-to-market will enjoy substantial advantages over later entrants.
The team at the Brewery Business Network is looking for the right Mexican craft brewers with whom to partner to take advantage of this opportunity.Should export volumes surpass a brewer’s production capacity, we can develop back-up solutions until the brewer can expand production to meet demand.
We are confident that the unique combination of our experience and connections with the authenticity and quality of the right Mexican craft brewery will result in shared long term success, bringing access to the best Mexican craft beers to millions of Americans. We look forward to discussing the opportunity with you.
